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Data Cleansing

Three Tips for Spring Data Cleansing…

The long hard winter is finally over! It’s starting to feel like spring – the sun is shining, the temperatures are warming, and companies everywhere are cleansing their customer data!

While some companies dread the intensive process of ensuring that all information within a database is current and accurate, others view this activity for what it is: proactive behavior that will lead to a more positive customer experience. By removing inconsistencies from database records (as well as clearing inactive users), contact center agents will be much more likely to have the information needed to most completely and efficiently service customers – leading to a happier, more loyal customer base.

Below are three tips to get started on your spring data cleansing.

1. Clear out duplicates

Duplicate records decrease efficiency and increase customer annoyance exponentially. Save your agents time that would be otherwise spent on compiling information between several database records by sorting your records by name and combining any duplicated user information.  You can greatly enhance customer experience and cut costs by preventing customers from having to repeat information each time they interact with customer support.

2. Keep it relevant

Is your database full of extraneous information? Though having enough information is necessary, gathering too much can overload your agents and database – not to mention discourage your customers from filling out forms or contacting your support representatives!

Take a long, hard look at the information you gather about your customers. Is it all necessary? What purpose does each piece of data serve? If you can’t answer these questions, it’s time to eliminate the data.

3. Research, research, research

There’s no way to get around this aspect of data cleansing. Someone (or many someones) must dedicate time to researching each record to ensure accuracy and completion. This can be accomplished through many techniques, including but not limited to:

  • calling customers (by internal staff or outsourced call center)
  • data verification emails
  • verifying information when customers interact with the contact center
  • verification direct mailings
  • hiring an outside company to verify information

Regardless of which single technique or combination that your company will employ, be sure to evaluate the labor spent after each cleansing to ensure that it was the most efficient and effective solution for your company.

From time to time, every company will need to repeating the data cleansing process. However, not all subsequent rounds of cleansing will not be as intensive as the first.   As you repeat the process, you’ll begin to find the most efficient methods for your company.


Worldwide Call Centers can help address your database issues and outsource the data cleansing to top agencies around the world!  If you are ready to explore the power of outsourcing, please contact us or call 719.368.8393.

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Hiring a Call Center

Hiring The Right Call Center Agency

How To Choose A Call Center Agency

When outsourcing to an external call center, you are essentially choosing a partner for your business. The agency should work in harmony with your business and have the same type of work ethic and dedication to success. Here are a few more keys to choosing the best Call Center Agency for your company:

• Don’t wait until you need help. Call Center Agencies can often setup very quickly…but give yourself a little breathing room. A few weeks to a month or so is a nice cushion to choose a call center and launch the application.

• Be clear about what you want outsourcing to accomplish. Communicate projects, expectations, costs, and timelines to your vendor.

• Use a company that will expand your talent base. Hire a call center in a different location with agents that have a different skill set than your current employees.

• Technology matters. Outsourcing to a call center agency is a great opportunity to upgrade your technology without spending a dime of capital. Hire an agency that already has the advances technology in place and can help leverage this infrastructure to enhance your profitability.

• Never just hire the Low Bidder!! Call Center Services are the ultimate “non-Commodity”. You are hiring a company to manage thousands of individual conversations with your customers on a daily basis. Look for a cost competitive agency that also has the experience and infrastructure to deliver day in and day out!

Outsourcing is no longer about cutting costs and saving money. It is about how to do things quicker, more efficiently, getting to the market faster than your competitors, maximizing workforce flexibility and gaining access to highly qualified employees. Outsourcing is becoming one of the most significant business trends of this decade and we can help you ride the wave!

If you are ready to outsource in the near future, please contact us here or call 719.368.8393.

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