ื”ืจืคื•ื‘ืœื™ืงื” ื”ื“ื•ืžื™ื ื™ืงื ื™ืช

ืžื•ืงื“ื™ื ื˜ืœืคื•ื ื™ื™ื ื‘ืจืคื•ื‘ืœื™ืงื” ื”ื“ื•ืžื™ื ื™ืงื ื™ืช: ืคืชืจื•ื ื•ืช ื ื•ื—ื™ื ื•ืื™ื›ื•ืชื™ื™ื

ื”ืื ืืชื ืžื—ืคืฉื™ื ืžื›ื™ืจื•ืช ืื• ืชืžื™ื›ืช ืœืงื•ื—ื•ืช ื—ืกื›ื•ื ื™ืช? ืžืชื•ืกื›ืœื™ื ืžืืชื’ืจื™ื ื‘ืžืจื›ื–ื™ ืฉื™ืจื•ืช ืœืงื•ื—ื•ืช ืคื ื™ืžื™ื™ื? ืื ืืชื ืžื—ืคืฉื™ื ืืคืฉืจื•ืช ืžื™ืงื•ืจ ื—ื•ืฅ ืืžื™ื ื” ืฉืœ ืจืฉืชื•ืช ืชืงืฉื•ืจืช ืงืจื•ื‘ื•ืช ื”ืžืฆื™ืขื” ืฉื™ืจื•ืช ืื™ื›ื•ืชื™ ื‘ื”ื ื—ื” ืฉืœ 50%-60% ื‘ื”ืฉื•ื•ืื” ืœืžื—ื™ืจื™ื ื‘ืืจื”"ื‘, ืžืจื›ื–ื™ ืฉื™ืจื•ืช ื‘ืจืคื•ื‘ืœื™ืงื” ื”ื“ื•ืžื™ื ื™ืงื ื™ืช ืขืฉื•ื™ื™ื ืœื”ื™ื•ืช ื”ืคืชืจื•ืŸ ื”ืื™ื“ื™ืืœื™ ืœืขืกืง ืฉืœื›ื.

ืžื“ื•ืข ืœื‘ื—ื•ืจ ื‘ืžื•ืงื“ื™ ื˜ืœืคื•ืŸ ื‘-DR?

ืื—ื“ ื”ื™ืชืจื•ื ื•ืช ื”ื’ื“ื•ืœื™ื ื‘ื™ื•ืชืจ ืฉืœ ืžื™ืงื•ืจ ื—ื•ืฅ ืœืจืคื•ื‘ืœื™ืงื” ื”ื“ื•ืžื™ื ื™ืงื ื™ืช ื”ื•ื ื”ืงืจื‘ื” ืœืฆืคื•ืŸ ืืžืจื™ืงื”. ืžืžื•ืงื ืจืง 2-3 ืฉืขื•ืช ื˜ื™ืกื” ืžื”ื—ื•ืฃ ื”ืžื–ืจื—ื™ ืฉืœ ืืจื”"ื‘, ื”-DR ืžืฆื™ืข ื’ื™ืฉื” ื ื•ื—ื” ืœื‘ืขืœื™ ืขืกืงื™ื ืฉืฆืจื™ื›ื™ื ืœื‘ืงืจ ืืช ืžืจื›ื– ื”ืงืฉืจ ืฉืœื”ื ื‘ืื•ืคืŸ ืงื‘ื•ืข ืœืฆื•ืจืš ื”ื“ืจื›ื”, ืื‘ื˜ื—ืช ืื™ื›ื•ืช ื•ื ื™ื˜ื•ืจ ื‘ื™ืฆื•ืขื™ื.

ื”ืจืคื•ื‘ืœื™ืงื” ื”ื“ื•ืžื™ื ื™ืงื ื™ืช ื”ื™ื ืžื™ืงื•ื ื‘ื˜ื•ื—, ื ื•ื— ื•ืžื”ื ื” ืœื‘ื™ืงื•ืจ. ื”ืžื“ื™ื ื” ืžืชื”ื“ืจืช ื‘ืžืขืจื›ืช ืชื—ื‘ื•ืจื” ืฆื™ื‘ื•ืจื™ืช ืžื‘ื•ืกืกืช, ื•ืขืกืงื™ื ืจื‘ื™ื ื‘ืชื—ื•ื ื”ืื™ืจื•ื— - ื›ืžื• ื‘ืชื™ ืžืœื•ืŸ ื•ืžืกืขื“ื•ืช - ืคื•ื ื™ื ืœืžื˜ื™ื™ืœื™ื ืืžืจื™ืงืื™ื. ื›ืชื•ืฆืื” ืžื›ืš, ืื ื’ืœื™ืช ืžื“ื•ื‘ืจืช ื‘ืื•ืคืŸ ื ืจื—ื‘, ืžื” ืฉื”ื•ืคืš ืืช ื”ืชืงืฉื•ืจืช ืœื—ืœืงื” ื•ื™ืขื™ืœื” ื™ื•ืชืจ.

ื—ื™ืกื›ื•ืŸ ื‘ืขืœื•ื™ื•ืช ื•ืžื“ืจื’ื™ื•ืช

ืžื™ืงื•ืจ ื—ื•ืฅ ืœืžืจื›ื–ื™ ืฉื™ืจื•ืช ืœืงื•ื—ื•ืช ื‘ืืžืจื™ืงื” ื”ืœื˜ื™ื ื™ืช ืžืฆื™ืข ื‘ื“ืจืš ื›ืœืœ ื—ื™ืกื›ื•ืŸ ืฉืœ 50%-65% ื‘ื”ืฉื•ื•ืื” ืœืกื•ื›ื ื•ื™ื•ืช ืืžืจื™ืงืื™ื•ืช ืื• ืื™ืจื•ืคืื™ื•ืช, ืชื•ืš ืžืชืŸ ืฉื™ืจื•ืช ืœืงื•ื—ื•ืช ืื™ื›ื•ืชื™. ืžืจื›ื–ื™ ืฉื™ืจื•ืช ืœืงื•ื—ื•ืช ื›ืืŸ ื”ื ื‘ื—ื™ืจื” ืžืฆื•ื™ื ืช ืœืžื’ื•ื•ืŸ ืฉื™ืจื•ืชื™ื, ื›ื•ืœืœ:

ืื‘ืœ ื–ื” ืœื ืงืฉื•ืจ ืจืง ืœื—ื™ืกื›ื•ืŸ. ื”ืžื•ืงื“ื™ื ื”ื˜ืœืคื•ื ื™ื™ื ืฉืœ ื”ืจืคื•ื‘ืœื™ืงื” ื”ื“ื•ืžื™ื ื™ืงื ื™ืช ืžืฆื•ื™ื“ื™ื ืœืกืคืง ื—ื•ื•ื™ื•ืช ืœืงื•ื— ื™ื•ืฆืื•ืช ื“ื•ืคืŸ, ื”ื•ื“ื•ืช ืœืฉื™ืœื•ื‘ ืฉืœ ืกื•ื›ื ื™ื ืžื™ื•ืžื ื™ื, ืจื‘ ืœืฉื•ื ื™ื™ื ื•ืชืฉืชื™ืช ืื™ืชื ื” ื”ืชื•ืžื›ืช ื‘ื”ืจื—ื‘ื” ื‘ืขื•ื ื•ืช ื”ืฉื™ื.

ื›ื•ื— ืขื‘ื•ื“ื” ืžื™ื•ืžืŸ ื•ืชืžื™ื›ื” ื“ื• ืœืฉื•ื ื™ืช

ืจื‘ื•ืช ืžื”ืกื•ื›ื ื•ื™ื•ืช ื”ืฉื•ืชืคื•ืช ืฉืœื ื• ืžื‘ื•ืกืกื•ืช ื‘ืขื™ืจ ื”ื‘ื™ืจื” ืกื ื˜ื• ื“ื•ืžื™ื ื’ื•, ื‘ื™ืชื ืฉืœ ืœืžืขืœื” ืžืฉื ื™ ืžื™ืœื™ื•ืŸ ืชื•ืฉื‘ื™ื. ืฆืคื™ืคื•ืช ืื•ื›ืœื•ืกื™ืŸ ื–ื• ืžืงืœื” ืขืœ ืžื•ืงื“ื™ื ื˜ืœืคื•ื ื™ื™ื ืœื”ื’ื“ื™ืœ ืืช ื”ืคืขื™ืœื•ืช ื‘ืชืงื•ืคื•ืช ืขืžื•ืกื•ืช ื•ืœืขืžื•ื“ ื‘ื“ืจื™ืฉื•ืช ืฉืœ ืขืกืงื™ื ืฆื•ืžื—ื™ื.

ืกื•ื›ื ื™ ืžืจื›ื– ื”ืงืฉืจ ื”ื“ื•ืžื™ื ื™ืงื ื™ ื”ื ืฆืขื™ืจื™ื, ื‘ืขืœื™ ื”ืฉื›ืœื” ื’ื‘ื•ื”ื” ื•ืฉื•ืœื˜ื™ื ื‘ืื ื’ืœื™ืช. ืกื•ื›ื ื™ื ืจื‘ื™ื ื”ื ื’ื ืจื‘ ืœืฉื•ื ื™ื™ื, ื“ื•ื‘ืจื™ื ืกืคืจื“ื™ืช, ืื ื’ืœื™ืช ื•ืฉืคื•ืช ืื™ืจื•ืคืื™ื•ืช. ื”ืจื‘ื’ื•ื ื™ื•ืช ื”ืœืฉื•ื ื™ืช ื”ื–ื• ื”ื™ื ื™ืชืจื•ืŸ ืžืจื›ื–ื™ ืขื‘ื•ืจ ื—ื‘ืจื•ืช ื”ืžืขื•ื ื™ื™ื ื•ืช ืœืฉืจืช ืฉื•ื•ืงื™ื ืžื’ื•ื•ื ื™ื, ื•ืžืฆื™ืขื•ืช ืชืžื™ื›ืช ืœืงื•ื—ื•ืช ื‘ืื ื’ืœื™ืช ื•ื“ื•-ืœืฉื•ื ื™ืช.

ืžื“ื•ืข ืืžืจื™ืงื” ื”ืœื˜ื™ื ื™ืช ื”ื™ื ืžื•ืฉืœืžืช ืขื‘ื•ืจ ืžื›ื™ืจื•ืช ื•ืชืžื™ื›ื”

ืžื™ืงื•ืจ ื—ื•ืฅ ืœย ื”ืจืคื•ื‘ืœื™ืงื” ื”ื“ื•ืžื™ื ื™ืงื ื™ืชย ืžืฆื™ืขื” ื™ืชืจื•ื ื•ืช ืจื‘ื™ื ืœื—ื‘ืจื•ืช ื”ืžื‘ืงืฉื•ืช ืœืฉืคืจ ืืช ืฉื™ืจื•ืช ื”ืœืงื•ื—ื•ืช ื•ืœื”ื’ื“ื™ืœ ืืช ื”ื—ื–ืจ ื”-ROI. ื‘ื ื•ืกืฃ ืœื—ื™ืกื›ื•ืŸ ืžืฉืžืขื•ืชื™ ื‘ืขืœื•ื™ื•ืช ืฉืœ ืขื“ 50%, ื—ืœืง ืžื”ื™ืชืจื•ื ื•ืช ื”ืžืจื›ื–ื™ื™ื ื›ื•ืœืœื™ื:

  • ืกื•ื›ื ื™ื ื“ื•-ืœืฉื•ื ื™ื™ื ืžื•ืกืžื›ื™ื ืฉื™ื›ื•ืœ ืœื”ืชืžื•ื“ื“ ืขื ืœืงื•ื—ื•ืช ื“ื•ื‘ืจื™ ืื ื’ืœื™ืช ื•ืกืคืจื“ื™ืช
  • ืขื•ื‘ื“ื™ื ืžื™ื•ืžื ื™ื ื•ืžืฉื›ื™ืœื™ื ืขื ืžื’ื•ื•ืŸ ืจื—ื‘ ืฉืœ ืจืงืข ืžืงืฆื•ืขื™
  • ืงืจื‘ื” ืœืืจื”"ื‘, ืžื” ืฉืžืงืœ ืขืœ ื—ื‘ืจื•ืช ืœืฉืชืฃ ืคืขื•ืœื” ื•ืœื ื”ืœ ืืช ืคืขื•ืœื•ืชื™ื”ืŸ ื‘ืžื™ืงื•ืจ ื—ื•ืฅ

ื›ื™ืฆื“ ื ื•ื›ืœ ืœืขื–ื•ืจ ืœืš ืœืžืฆื•ื ืืช ื”ืžื•ืงื“ ื”ื˜ืœืคื•ื ื™ ื”ืžืชืื™ื

ืื ืืชื” ืฉื•ืงืœ ืœื”ื•ืฆื™ื ืœืžื™ืงื•ืจ ื—ื•ืฅ ืืช ืคืขื™ืœื•ืช ื”ืžื•ืงื“ ื”ื˜ืœืคื•ื ื™ ืฉืœืš, ืžื•ืงื“ื™ ื˜ืœืคื•ืŸ ืขื•ืœืžื™ื™ื (WCC) ื›ืืŸ ื›ื“ื™ ืœืขื–ื•ืจ. ืขื ืœืžืขืœื” ืž-20 ืฉื ื•ืช ื ื™ืกื™ื•ืŸ ื‘ืชืขืฉื™ื™ืช ืžื™ืงื•ืจ ื”ื—ื•ืฅ, ื‘ื ื™ื ื• ืงืฉืจื™ื ื—ื–ืงื™ื ืขื ื”ืžื•ืงื“ื™ื ื”ื˜ืœืคื•ื ื™ื™ื ื”ืžื•ื‘ื™ืœื™ื ื‘ืจื—ื‘ื™ ื”ืขื•ืœื. ื”ื™ื•ืขืฆื™ื ืฉืœื ื• ื™ืขื‘ื“ื• ืื™ืชืš ื‘ืฆืžื•ื“ ื›ื“ื™ ืœื–ื”ื•ืช ืืช ื”ืกื•ื›ื ื•ื™ื•ืช ื”ื˜ื•ื‘ื•ืช ื‘ื™ื•ืชืจ ืฉืžืชืื™ืžื•ืช ืœืฆืจื›ื™ื ื”ืกืคืฆื™ืคื™ื™ื ืฉืœืš.

ื—ืกื•ืš ื–ืžืŸ ื•ื›ืกืฃ ืขื WCC

ืชืŸ ืœื ื• ืœืขื–ื•ืจ ืœืš ืœื—ืกื•ืš ื–ืžืŸ ื•ื›ืกืฃ ืขืœ ื™ื“ื™ ื™ืฆื™ืจืช ืงืฉืจ ืขื ืกื•ื›ื ื•ื™ื•ืช ืžื•ืงื“ ื˜ืœืคื•ื ื™ื•ืช ืžื”ื™ืžื ื•ืช. ืื ื• ื ื ืชื— ืืช ื”ืฆืจื›ื™ื ื”ืขืกืงื™ื™ื ื”ื™ื™ื—ื•ื“ื™ื™ื ืฉืœืš ื•ื ื“ื•ืŸ ื‘ื™ืชืจื•ื ื•ืช ื•ื‘ื—ืกืจื•ื ื•ืช ืฉืœ ืžื™ืงื•ืžื™ ืžื™ืงื•ืจ ื—ื•ืฅ ืฉื•ื ื™ื. ืžืฉื, ื ืฆื™ื’ ื‘ืคื ื™ื›ื ืกื•ื›ื ื•ื™ื•ืช ื”ืžืฆื™ืขื•ืช ืืช ื”ืฉื™ืœื•ื‘ ื”ื˜ื•ื‘ ื‘ื™ื•ืชืจ ืฉืœ ืžื™ืงื•ื, ื ื™ืกื™ื•ืŸ, ืงื™ื‘ื•ืœืช ื•ืชืžื—ื•ืจ.

ื”ืชื—ืœ ื”ื™ื•ื!

ืื ืืชื” ืžื•ื›ืŸ ืœื‘ืฆืข ืžื™ืงื•ืจ ื—ื•ืฅ ืœืžืจื›ื– ื˜ืœืคื•ื ื™ ืžื”ื™ืžืŸ ื‘ืจืคื•ื‘ืœื™ืงื” ื”ื“ื•ืžื™ื ื™ืงื ื™ืช, ืฆื•ืจ ืงืฉืจ ืขื WCC ืขื‘ื•ืจ ื ื™ื™ืขื•ืฅ ื—ื™ื ื. ืชืŸ ืœื ื• ืœื”ื“ืจื™ืš ืื•ืชืš ืœืคืชืจื•ืŸ ื”ื˜ื•ื‘ ื‘ื™ื•ืชืจ ืขื‘ื•ืจ ื”ืžื›ื™ืจื•ืช ืฉืœืš, ืชืžื™ื›ืช ืœืงื•ื—ื•ืช, ื™ืฆื™ืจืช ืœื™ื“ื™ื ื•ืขื•ื“.

ื’ืœื™ืœื” ืœืžืขืœื”