ื’\'ืžื™ื™ืงื”

ืžื•ืงื“ื™ื ื˜ืœืคื•ื ื™ื™ื ื‘ื’'ืžื™ื™ืงื”: ืคืชืจื•ืŸ ืžื™ืงื•ืจ ื—ื•ืฅ ื—ืกื›ื•ื ื™

ืžื—ืคืฉื™ื ืคืชืจื•ืŸ ื™ื“ื™ื“ื•ืชื™ ืœืชืงืฆื™ื‘ ืœืžื›ื™ืจื•ืช ืื• ืชืžื™ื›ืช ืœืงื•ื—ื•ืช? ืžื•ื›ื ื™ื ืœืงืฆืฅ ื‘ืขืœื•ื™ื•ืช ืชื•ืš ืฉื“ืจื•ื’ ื”ื˜ื›ื ื•ืœื•ื’ื™ื” ืฉืœื›ื? ืื ื›ืŸ, ืžื™ืงื•ืจ ื—ื•ืฅ ืœืžื•ืงื“ื™ ืฉื™ืจื•ืช ื˜ืœืคื•ื ื™ื™ื ื‘ื’'ืžื™ื™ืงื” ื™ื›ื•ืœ ืœื”ื™ื•ืช ื”ืคืชืจื•ืŸ ื”ืžื•ืฉืœื ืœืขืกืง ืฉืœื›ื.ย ื’'ืžื™ื™ืงื” ื™ื“ื•ืขื” ื‘ืจื—ื‘ื™ ื”ืขื•ืœื ื‘ื–ื›ื•ืช ื”ืืงืœื™ื ื”ื˜ืจื•ืคื™ ื”ื™ืคื” ืฉืœื” ื•ื”ื—ื•ืคื™ื ื”ืžื“ื”ื™ืžื™ื ืฉืœื”, ืื‘ืœ ื”ื™ื ื’ื ื‘ื—ื™ืจื” ืžืฆื•ื™ื ืช ืœืžื™ืงื•ืจ ื—ื•ืฅ. ื›ืžื™ืงื•ื ืงืจื•ื‘ ืœื—ื•ืฃ, ื’'ืžื™ื™ืงื” ืžืฆื™ืขื” ื™ืชืจื•ื ื•ืช ืจื‘ื™ื, ื‘ืžื™ื•ื—ื“ ืขื‘ื•ืจ ืฉื•ื•ืงื™ื ื“ื•ื‘ืจื™ ืื ื’ืœื™ืช. ื”ื•ื“ื•ืช ืœื”ื™ืกื˜ื•ืจื™ื” ืฉืœื” ืขืย ื‘ืจื™ื˜ื ื™ื”, ืกื•ื›ื ื™ ื”ืžื•ืงื“ ื”ื˜ืœืคื•ื ื™ ืฉืœ ื’'ืžื™ื™ืงื” ื”ื™ื ื ื‘ืขืœื™ ื”ืฉื›ืœื” ื’ื‘ื•ื”ื” ื•ืฉื•ืœื˜ืช ื‘ืื ื’ืœื™ืช, ืžื” ืฉืžื‘ื˜ื™ื— ื—ื•ื•ื™ืช ืœืงื•ื— ืžืงืฆื•ืขื™ืช ื•ื‘ืจืžื” ื”ื’ื‘ื•ื”ื” ื‘ื™ื•ืชืจ. ื‘ื ื•ืกืฃ, ืžืžืฉืœืช ื’'ืžื™ื™ืงื” ืชื•ืžื›ืช ื‘ืื•ืคืŸ ืžืœื ื‘ืชืขืฉื™ื™ืช ื”ืžื•ืงื“ื™ื ื”ื˜ืœืคื•ื ื™ื™ื, ื•ืžืกืคืงืช ืชืฉืชื™ืช ืื™ื ื˜ืจื ื˜ ืžืชืงื“ืžืช ืœืชืžื™ื›ื” ื‘ืžืืžืฆื™ ืžื™ืงื•ืจ ื—ื•ืฅ.

ืžื“ื•ืข ืœื‘ื—ื•ืจ ื‘ื’'ืžื™ื™ืงื” ืขื‘ื•ืจ ืžื™ืงื•ืจ ื—ื•ืฅ ืฉืœ ืžื•ืงื“ ื˜ืœืคื•ื ื™?

ืžื™ืงื•ืจ ื—ื•ืฅ ืœื’'ืžื™ื™ืงื” ืžืฆื™ืข ืžืกืคืจ ื™ืชืจื•ื ื•ืช ืžืจื›ื–ื™ื™ื ืœืขืกืงื™ื. ื”ืžื•ืงื“ื™ื ื”ื˜ืœืคื•ื ื™ื™ื ืฉืœ ื’'ืžื™ื™ืงื” ื”ื ื‘ื“ืจืš ื›ืœืœ 50% ืขื“ 60% ื™ื•ืชืจ ื—ืกื›ื•ื ื™ื™ื ืžืืœื” ื‘ืืจื”"ื‘ ืื• ื‘ื‘ืจื™ื˜ื ื™ื”, ืžื‘ืœื™ ืœื•ื•ืชืจ ืขืœ ื”ืื™ื›ื•ืช. ื—ืœืง ืžื”ืฉื™ืจื•ืชื™ื ืฉืืชื” ื™ื›ื•ืœ ืœืžื™ืงื•ืจ ื—ื•ืฅ ืœืžืจื›ื–ื™ื ื˜ืœืคื•ื ื™ื™ื ื‘ื’'ืžื™ื™ืงื” ื›ื•ืœืœื™ื:

ืขื ืงืจื‘ืชื” ืœืืจืฆื•ืช ื”ื‘ืจื™ืช, ื’'ืžื™ื™ืงื” ื”ื™ื ื’ื ื™ืขื“ ืื™ื“ื™ืืœื™ ืœืžื™ืงื•ืจ ื—ื•ืฅ. ื˜ื™ืกื•ืช ืžืืจื”"ื‘ ืœื’'ืžื™ื™ืงื” ื ืžืฉื›ื•ืช ืจืง ืฉืขื” ืื—ืช, ืžื” ืฉื”ื•ืคืš ืื•ืชื” ื ื•ื—ื” ืœืขืกืงื™ื ืฉืจื•ืฆื™ื ืœื‘ืงืจ ื‘ืžื•ืงื“ ื”ื˜ืœืคื•ื ื™ ืฉืœื”ื ืœืขืชื™ื ืงืจื•ื‘ื•ืช ืœืฆื•ืจืš ื”ื“ืจื›ื”, ื ื™ื˜ื•ืจ ื‘ื™ืฆื•ืขื™ื ื•ืคื’ื™ืฉื•ืช ืืกื˜ืจื˜ื’ื™ื”.

ื—ื™ืกื›ื•ืŸ ื‘ืขืœื•ื™ื•ืช ื•ืฉื™ืจื•ืช ืื™ื›ื•ืชื™

ืžื™ืงื•ืจ ื—ื•ืฅ ืœื’'ืžื™ื™ืงื” ื™ื›ื•ืœ ืœื”ื‘ื™ื ืœื—ื™ืกื›ื•ืŸ ืžืฉืžืขื•ืชื™ ื‘ืขืœื•ื™ื•ืช ืฉืœ ืขื“ 65% ื‘ื”ืฉื•ื•ืื” ืœืžื•ืงื“ื™ื ื˜ืœืคื•ื ื™ื™ื ื‘ืืจื”"ื‘. ื—ื™ืกื›ื•ืŸ ืืœื• ื™ื—ื“ ืขื ืฉื™ืจื•ืช ืื™ื›ื•ืชื™, ื”ื›ื•ืœืœ:

  • ืกื•ื›ื ื™ื ื“ื•ื‘ืจื™ ืื ื’ืœื™ืช ืฉื•ื˜ืคืช: ืกื•ื›ื ื™ื ื’'ืžื™ื™ืงื ื™ื ืจื‘ื™ื ื”ื ื“ื•ื‘ืจื™ ืื ื’ืœื™ืช ืฉืคืช ืื, ืžื” ืฉืžื‘ื˜ื™ื— ืชืงืฉื•ืจืช ื‘ืจื•ืจื” ื•ืžืงืฆื•ืขื™ืช ืขื ื”ืœืงื•ื—ื•ืช ืฉืœืš.
  • ื‘ื™ืฆื•ืขื™ ืžื›ื™ืจื•ืช ืžื•ื‘ื™ืœื™ื: ื”ืžื•ืงื“ื™ื ื”ื˜ืœืคื•ื ื™ื™ื ืฉืœ ื’'ืžื™ื™ืงื” ื™ื“ื•ืขื™ื ื‘ื™ื›ื•ืœื•ืช ื”ืžื›ื™ืจื” ื”ื—ื–ืงื•ืช ืฉืœื”ื, ืžื” ืฉื”ื•ืคืš ืื•ืชื ืœื‘ื—ื™ืจื” ืžืฆื•ื™ื ืช ืขื‘ื•ืจ ืžืืžืฆื™ ืžื›ื™ืจื” ื ื›ื ืกื™ื ื•ื™ื•ืฆืื™ื ื›ืื—ื“.
  • ืงืจื‘ื” ืœืืจื”"ื‘: ืขื ื”ืงืจื‘ื” ืฉืœื” ืœืืจื”"ื‘, ื’'ืžื™ื™ืงื” ืžืฆื™ืขื” ืืช ื”ื™ืชืจื•ืŸ ืฉืœ ื ืกื™ืขื•ืช ืงืœื•ืช, ืžื” ืฉื”ื•ืคืš ื‘ื™ืงื•ืจื™ื ืชื›ื•ืคื™ื ืœื‘ืงืจืช ืื™ื›ื•ืช ื•ืื™ืžื•ื ื™ ืฆื•ื•ืช ืœืืคืฉืจื™ื™ื ื•ื‘ืžื—ื™ืจ ืกื‘ื™ืจ ื™ื•ืชืจ.

ืžื“ื•ืข ืขืกืงื™ื ื‘ื•ื—ืจื™ื ื‘ื’'ืžื™ื™ืงื”

ืžื ื”ืœื™ื ื‘ื›ืœ ืชืขืฉื™ื•ืช ืžื›ื™ืจื™ื ื™ื•ืชืจ ื•ื™ื•ืชืจ ื‘ื™ืชืจื•ื ื•ืช ืฉืœ ืžื™ืงื•ืจ ื—ื•ืฅ ืœื’'ืžื™ื™ืงื”. ืœื ืจืง ืฉื”ื ื™ื›ื•ืœื™ื ืœืฉืคืจ ืืช ื—ื•ื•ื™ืช ื”ืœืงื•ื— ืฉืœื”ื ื•ืœืฉืคืจ ืืช ื”ื—ื–ืจ ื”-ROI, ืืœื ืฉื”ื ื™ื›ื•ืœื™ื ื’ื ืœื’ืฉืช:

  • ืกื•ื›ื ื™ื ื“ื•ื‘ืจื™ ืื ื’ืœื™ืช ื‘ืจืžื” ื’ื‘ื•ื”ื”
  • ื™ื›ื•ืœื•ืช ืžื›ื™ืจื” ืžืขื•ืœื•ืช
  • ืขืœื•ื™ื•ืช ืžืฉืชืœืžื•ืช (ืขื“ 50%-65% ื—ื™ืกื›ื•ืŸ)
  • ืงืจื‘ื” ืœืืจื”"ื‘ ืœื ื™ื”ื•ืœ ืงืœ ื•ืคื™ืงื•ื—

ื›ื™ืฆื“ ื™ื•ืขืฆื™ื ื‘ื›ื™ืจื™ื ืฉืœ WCC ื™ื›ื•ืœื™ื ืœืขื–ื•ืจ ืœืš ื‘ืžื™ืงื•ืจ ื—ื•ืฅ

ื‘-WCC (Worldwide Call Centers), ืื ื• ืžืชืžื—ื™ื ื‘ื—ื™ื‘ื•ืจ ืขืกืงื™ื ืขื ืคืชืจื•ื ื•ืช ื”ืžื•ืงื“ื™ื ื”ื˜ื•ื‘ื™ื ื‘ื™ื•ืชืจ ื‘ื’'ืžื™ื™ืงื”. ืขื ืœืžืขืœื” ืž-25 ืฉื ื•ืช ื ื™ืกื™ื•ืŸ ื‘ืžื™ืงื•ืจ ื—ื•ืฅ ื‘ืชืขืฉื™ื™ื”, ื”ื™ื•ืขืฆื™ื ืฉืœื ื• ื”ืฉืงื™ืขื• ืืœืคื™ ืฉืขื•ืช ื‘ื‘ื ื™ื™ืช ืงืฉืจื™ื ื—ื–ืงื™ื ืขื ืžื•ืงื“ื™ ื˜ืœืคื•ืŸ ื’'ืžื™ื™ืงื ื™ื ื‘ืขืœื™ ื‘ื™ืฆื•ืขื™ื ืžืขื•ืœื™ื.ย ื”ืฆื•ื•ืช ืฉืœื ื• ื™ืขื‘ื•ื“ ื›ื“ื™ ืœื ืชื— ืืช ื”ื“ืจื™ืฉื•ืช ื”ืกืคืฆื™ืคื™ื•ืช ืฉืœืš ื•ืืช ื”ื™ืชืจื•ื ื•ืช ืฉืœ ืžื™ืงื•ืžื™ ืžื™ืงื•ืจ ื—ื•ืฅ ืฉื•ื ื™ื. ืžืฉื, ื ืชืžืงื“ ื‘ืžื•ืงื“ื™ื ื”ื˜ืœืคื•ื ื™ื™ื ื”ื˜ื•ื‘ื™ื ื‘ื™ื•ืชืจ ื‘ื’'ืžื™ื™ืงื” ืขืœ ืกืžืš ื’ื•ืจืžื™ื ื›ืžื• ืžื™ืงื•ื, ื ื™ืกื™ื•ืŸ, ืงื™ื‘ื•ืœืช ื•ืชืžื—ื•ืจ ื›ื“ื™ ืœื”ื‘ื˜ื™ื— ืฉื•ืชืคื•ืช ืžื•ืฆืœื—ืช.ย ืชืŸ ืœื ื• ืœื”ื“ืจื™ืš ืื•ืชืš ื‘ืžืฆื™ืืช ื”ืžื•ืงื“ ื”ื˜ืœืคื•ื ื™ ื”ืžื•ืฉืœื ื”ืžืชืื™ื ืœืฆืจื›ื™ื ื•ืœืžื˜ืจื•ืช ื”ืขืกืงื™ื•ืช ืฉืœืš.

 

ื”ืชื—ืœ ื”ื™ื•ื!

ืžื•ื›ืŸ ืœืžื ืฃ ืืช ื”ื™ืชืจื•ื ื•ืช ืฉืœ ืžื™ืงื•ืจ ื—ื•ืฅ ืœืžื•ืงื“ื™ื ื˜ืœืคื•ื ื™ื™ื ื‘ื’'ืžื™ื™ืงื”?ย ืฆื•ืจ ืงืฉืจ ืขื•ื“ ื”ื™ื•ืย ืขื‘ื•ืจ ื ื™ื™ืขื•ืฅ ื—ื™ื ืื•ืชืŸ ืœื ื• ืœืขื–ื•ืจ ืœืš ืœืžืฆื•ื ืืช ื”ืคืชืจื•ืŸ ื”ื˜ื•ื‘ ื‘ื™ื•ืชืจ ืœืžืจื›ื– ื”ื˜ืœืคื•ื ื™ ืขื‘ื•ืจ ื”ืขืกืง ืฉืœืš.

ื’ืœื™ืœื” ืœืžืขืœื”